Almost 80 years of tradition and 3 generations of family legacy built this iconic citrus business located in the Mundubbera region of Queensland approximately 3 hours north of Brisbane.

The family wanted to refresh their brand identity to connect their unique story to global customers in Asia.

The brand refresh was inspired by the regions Blue Tiger Butterfly as well as the scenic Auburn River which flows nearby the property.

The brand identity work included logo, colour palette, imagery, packaging, uniforms, signage, website and brochure.