We believe in storytelling.
We are an award winning, design studio that creates world class brand experiences in the physical and digital world.

Comvita Wellness Lab
Multi Sensory Retail Experience Store

We combine strategy, creativity, craft and technology to unlock a brands story and potential, creating unforgettable design that connects emotionally.

We collaborate remotely which means you get access to world class strategy and design without paying the overheads.

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View fullsize Team work makes the dream work and at Blur the Lines we feel very blessed to have an amazing team of talented people to create magic with each year. Meri Kirihimete from all of us and we look forward to to more creativity in 2024!
View fullsize We are very proud to share our latest work for @comvita_nz located at @aucklandairport inside @aeliadutyfree_nz International Departures. We have crafted a one of a kind multi sensory experience store to bring the brand’s dedication to working
View fullsize We have something very exciting in the works that we can’t wait to share…watch this space for the big reveal #behindthescenes #design #interiordesign #experiencedesign
View fullsize We are delighted to have been awarded both a Gold Pin and Silver award at the prestigious @designersnz @bestdesignawards for the Comvita Paengaroa Workplace. Many thanks to our clients @Comvita for embracing our design concept and being such a fant
View fullsize Our Matariki Experience for @airnz was officially crowned a winner this month in the Digital Design category at the @gooddesignaus awards. This award is given in recognition for outstanding design and innovation. A big thank you to our clients and co
View fullsize Thank you @resenecolour for a fantastic #resenetotalcolouraward2023 ceremony this week. We are thrilled to have won the Commercial Interior Office category for Comvita’s Paengaroa Workplace. A big thanks again to our amazing clients @comvita_n
View fullsize It's awards season time and we have a lot to celebrate today! 3 finalists in the Designers Institute of NZ Best Awards, 1 finalist in the Resene Total Colour Awards and 1 winner in the Good Design Australia Awards!! A big thanks as always to our lo
View fullsize Mānawatia a Matariki! Matariki is the Māori name for the cluster of stars, that rises in midwinter and for many Māori, heralds the start of the new year.

Today we celebrate Matariki by remembering those who have passed, celebrate the present and p
View fullsize Maintaining a connection to the history of the site as well as sustainability was an important part of this redesign project for Comvita. Artist Claudia Aalderink repurposed existing wall cladding of coloured bee boxes into a contemporary custom art
View fullsize We are excited to share our latest work for @comvita_nz, transforming their Paengaroa home into a contemporary hybrid workspace. Our clients fully embraced our bold design vision, inspired by nature and the warmth of honey and the hive. An inspirin
View fullsize What a way to end 2022! 3 awards for customer experience and digital integration at the @nzria_ retail interiors awards tonight! Congratulations to all the winners and big thanks to the NZ Retail Interiors Association for putting on such a great even

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