Danielle has 25+ years global experience as a multi disciplinary design strategist and creative director specialising in brand storytelling.

As an awarded interior designer and brand marketer, Danielle is passionate about unlocking a brands potential and delivering unique experience-led design that is cohesive across all physical and digital touchpoints.

Working in design and advertising agencies for most of her career, Danielle always felt restricted by the departmentalised approach to design. Brand identity, interior design and digital experience were seperate and never delivered as one cohesive experience.

In 2020 when the world was turned on its head, Danielle saw an opportunity to create a new kind of design studio, one that brought together the best designers across a range of disciplines to suit the client and project.

Whether it be a new brand or building on an existing one, retail, hospitality or workplace, permanent or temporary pop up or immersive digital experience, each design solution delivers a unique experience that connects customers to a brands story in a memorable way.

Danielle is the conductor with an extensive orchestra of strategists, designers and makers at her disposal, ready to be assembled to suit the project needs.

Blur the Lines has a proven track record in reinventing brands and pushing the boundaries of design to create the truly unique and unexpected. We like to get under to hood of a brand with our clients , work closely and collaboratively and deliver inspiring work.