Fresh Collective
by New World

Putting customer needs at the centre through a design thinking approach helps to drive a new and innovative approach.

Customer food shopping needs were changing and New World needed to change with them.

Through a design thinking approach we developed a new small format supermarket proposition focussed on experience rather than operations.

The theatre of making was on show at the centre of the store, showcasing new Worlds drive for quality.

A full scale cardboard prototype store was built to refine the design, a first for Foodstuffs.