Kiwibank Flagship Branch Signage Design
Kiwibank demonstrates the importance of recycling with actions rather than just words.
The idea for sustainable signage was first inspired by Kiwibank’s passion for sustainability as well as the 6-green star rating of the building but the approach was conceived after researching the volume of plastic waste in NZ.
The unique design drew inspiration from the history and topography of the area which is reclaimed land and is a unique artistic representation of the evolution of Wynyard Quarter.
The colour gradation of green and clear bottles represents the original untouched environment, the ocean and the natural movement of water. The distinct seams of amber represent development through infrastructure and roads which have transformed the area.
The 11,536 420ml bottles which act as light diffusers for the sign, were all collected at Eden Park games prior to lockdown and then sorted into colour, cleaned and de-labelled by hand with the help of students from Tangaroa College.
Credits
Creative Director
Danielle Barclay
3D designer
Ethan Wilson
Producer
Elizabeth Roebeck
Agency
99
Signage contractor
Neo Signs