Blur the Lines creates total designed residential and commercial interiors

We blend storytelling, interior architecture, strategy, brand identity and digital experiences into one seamless designed solution.

We translate personal and business goals into crafted end-to-end spaces and experiences that are unified, engaging and impactful. 

One agency. One creative vision. Streamlined processes. Amplified outcomes.

ABOUT US

Blur the lines is an award-winning design studio led by Danielle Barclay — interior designer and creative director.

Every design is built with purpose — and made to leave a lasting impression.

Danielle Barclay

With Interior Design qualifications from both Australia and New Zealand coupled with an extensive background in brand marketing and management, Danielle is both commercially minded and creatively driven.

She built her career leading global design agencies in both Australia and New Zealand specialising in retail interior design and brand experience.

Blur the Lines was born in 2020 to provide a fresh way of designing interiors, removing the typical boundaries between design specialities and bringing them together under a unified creative vision.

Danielle has 25+ years design experience across both residential and commercial design projects. She is a safe pair of hands and works closely with clients throughout the entire design and delivery process.

She is supported by a core team of trusted collaborators who are at the top of their game and builds a team around your project to suit the scope and budget. 

diploma of commercial arts (Interior design and decoration) - CATC Design School Australia
Certificate of Interior Design - Nanette Cameron School of Interior Design NZ
Member - Designers Institute of New Zealand
member - New Zealand Retail Interiors Association

FOUNDER & CREATIVE DIRECTOR

From concept to build, Danielle and her team are with you every step of the way.

Our process is hands-on, collaborative, and grounded in experience — combining strategic insight with creative thinking to bring your vision to life. You’ll receive expert advice at every stage, with clear communication and practical guidance to keep things moving smoothly.

We build a tailored team around your project, drawing on trusted specialists to match your needs, scope, and style. That means no bloated overheads, just the right people doing their best work. The result? A beautifully executed design, delivered on time and on budget — without compromise.

WHAT TO EXPECT

For commercial brand led projects we streamline the process for clients and amplify the outcome for customers.

One total designed interior - one studio, one creative vision and one point of contact.

Creativity and collaboration in action

IMG_9523.jpg
c1rB2m2Y.jpg
1 Hero.jpg
AGM_InteriorAwards2021_1954_ZDS_9687.jpg
IMG_0669.jpg
IMG_3487.jpg
IMG_4094.jpg
IMG_3469.jpg

  • “Danielle and her team added incredible value to Comvita through her strategic and creative thinking and ability to deliver projects. She raised the bar on what was possible creatively and technically across the full consumer experience realm and constantly delivered on her creative vision."

    Global Marketing Director - Comvita

  • “In a relatively short space of time, Danielle managed to completely overhaul how we implement customer brand engagement and experience within retail at Spark including the design and management of our new concept store family, store activations and improvement of general visual merchandising”

    Senior Marketing Manager - Spark

  • “The Comvita Auckland Airport design maximised the exposure of the brands in a fast-moving traffic zone. The use of technology, colour and distinctive design elements are brought to life by impeccable craftmanship and provide a visual and unique sensory retail experience."

    NZ Retail Interiors Judges 2024

Recent Awards

Best Awards 2024
Comvita International Airport Store
Bronze Pin Spatial Colour Award

Comvita International Airport Store
Bronze Pin Retail Environments up to 150sqm

Good Design Awards Australia 2024
Comvita Paengaroa Workplace
Best in Show Architectural Interior Design

Comvita Paengaroa Workplace
Gold Winner Architectural Interior Design

NZ Retail Interiors Red Awards 2024
Supreme Award
Health and Beauty Winner
Innovation Excellence Winner
Digital Integration Winner
Comvita International Airport

We work with customers of all sizes, creating work that shares their stories with the world. If you have a project you’d like to discuss, please get in touch.