Immersive retail activation for Spark

Spark
Auckland

We created New Zealand’s first Google Tilt Brush activation for Spark to celebrate Christmas.

We engaged digital artist Lei Wen to paint Christmas-themed 3D artworks using the Google Tilt Brush tool and virtual reality. 

The masterpieces could be explored with a VR headset, delivering a new level of instore experience for Spark’s Newmarket store.

CREDITS

Creative Director Danielle Barclay

Creative Technologist Craig McKay

Producer Elizabeth Roebeck

Agency 99

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