Reconnecting customers to the new brand

Kiwibank
Branch redesign

Kiwibank were unhappy with their branch design and felt it was disconnected from their new brand identity.

After auditing the stores and with a tight budget, we identified a lack of warmth and personality in the branches and developed a suite of design solutions to enhance the connection to brand.

We took inspiration from the brand identity colour palette and graphic patterns and created a series of rugs to help define zones, wall treatments and signage.

The modular design solutions were developed a rolled out to the entire branch network nationwide.

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