New brand experience for QT Mutual Bank
QT Mutual Bank
Australia
QTMB identified that future success depended on strengthening their current offer and the evolution of the branch network.
Providing a branch network and branded experience that encompasses greater automation technologies and a refined sales service culture would ensure QTMB is future proofed.
To bring the rebrand to life within the physical, customer facing environment, we created a design that felt more personalised with open plan zones centred around a central kitchen island style hub where customers were welcomed by staff.
Careful consideration was given to every detail including custom wall treatments, clever integrated navigational signage and discreet integration of technology to make all areas of the space feel approachable.
“Danielle led a team that created a new design/layout for our branches. She was very professional but also very creative and was able to push our thinking in terms of what might be possible. On more than one occasion she needed to remind us what the agreed objective was and ensured that we stayed true to that objective. Her efforts (strongly supported by her team) resulted in an excellent design that is now being rolled out progressively across our branch network.”
— QTMB Chief Operating Officer
