Global brand and launch campaign for Robert Mondavi California
Constellation Brands
Brand identity
Brand guidelines
Above the line campaign
Trade marketing assets
A TASTE OF COASTAL CALIFORNIA
Robert Mondavi California translates the founders winery heritage of excellence into a modern, authentic and approachable collection shaped by coastal influence and California's unique vineyards. It offers an inviting expression of a luxury lifestyle, bright, refined and effortlessly Californian.
This campaign was designed for international launch into all global markets, transporting customers to the California Coast where the wine becomes the moment of arrival.