Comvita wanted to shift from an export brand to a direct to consumer lifestyle brand, spearheading cementing their premium wellness positioning globally.

We immersed ourselves in their 50 year old brand and stories and identified a need to connect customers more deeply to the science behind their health products through the power of taste.

We created a wellness lab concept store which was a multisensory physical and digital tribute to bees and nature. 50% of the store was dedicated to a 180 degree immersive theatre to educate customers on the product and brand.

From concept to launch was less that 6 months in amongst the Covid pandemic. The store was become a beacon for international tourists and a showcase piece for the brand globally. The store was officially opened by the then Prime Minister Jacinda Ardern.